Most small businesses drown in repetitive work: lead routing, follow-ups, report generation, data syncing. The trap is buying yet another SaaS for each. The leverage is one automation layer.
Why n8n
n8n is open, self-hostable, and node-based. It connects your CRM, email, Sheets, and LLMs without vendor lock-in. We run it on a small EU server so client data never leaves our control.
The pattern we reuse
- Trigger
- Normalise the payload in a single Code node
- Branch on intent
- Act with a confirmation step
The result: a workflow that runs itself. That is craft you can trust.